Nicotine face cream, for a sickly gray look

If you can’t get people to stop smoking by appealing to their health or their fear/mistrust of large corporations, there’s always the hope of reaching them through vanity. That’s what the European Union has in mind with Nico Market, a fake store that sells nicotine-related home and beauty products. According to the Guardian, “each of the [viral ads] promotes a different product—a room-freshener, throat spray, toothpaste and skin cream—with the twist being that the nicotine-based products have adverse effects.”