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Ahead of the Stanley Cup Final on June 30, the NHL has experienced its highest viewership since the 2016/2017 season. Going into the postseason tournament is always at least a little emotional, but the NHL is leaving its 2021/2022 season with the assurance of more great moments to come.
Created in partnership with Highdive, the NHL has premiered its latest campaign, “The Handoff,” which highlights prior Stanley Cup winners while promising that the cup will continue to change hands.
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