NHL and Highdive Capture the Euphoria of the Long-Awaited Stanley Cup Handoff in Joyous Ad

The final installment of the three-part campaign makes great use of a Bob Dylan classic

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Ahead of the Stanley Cup Final on June 30, the NHL has experienced its highest viewership since the 2016/2017 season. Going into the postseason tournament is always at least a little emotional, but the NHL is leaving its 2021/2022 season with the assurance of more great moments to come.

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