NFL seeing potential sponsors everywhere

The NFL’s new rules for newspapers that cover training camps include a provision requiring sideline still photographers to wear red vests that have Canon and Reebok logos. “We object to the advertising on the vests. We are there as unbiased observers,” Brad Smith, sports photo editor at The New York Times, tells Editor & Publisher. “You wouldn’t want a writer walking around with something that says ‘Kodak.’ ” Oh, I don’t know. Given the state of the newspaper business, with ad dollars in perpetual decline, I’m sure some form of revenue sharing could be devised. For example, there’s plenty of space on the average scribe’s notebooks and pencils. Excuse me, I meant: Official Notebooks and Pencils of the NFL, powered by Nike. The swoosh always adds a touch of class.

—Posted by David Gianatasio