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Though they’ve changed form many times over the decades, the Pro Bowl Games have been kicking since 1939, making them one of the NFL’s proudest traditions. Keeping things fresh after 80-plus years in the making might not be easy, but even in 2023, the brand is introducing new elements, including the first-ever NFL Flag Football games.
To celebrate this event, the NFL is leaning into self-referential humor with some of its best and brightest. Tapping coaches Eli and Peyton Manning alongside star athletes Demario Davis and Josh Jacobs, the NFL has teamed up with 72andSunny for its new campaign to promote the 2023 Pro Bowl Games.
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