NFL presents marketing brain-teaser

Even though the NFL’s Opening Kickoff 2005 show last night on ABC ran with a 10-second delay to blunt the possibility that Kanye West or Mick Jagger might say something nasty about Dubya, the whole thing was still riotous—NFL marketing at its most manipulative. In fact, for people with marketing on the mind, it was like a brain-teaser to figure out which demo the NFL was trying to hit with each specially selected musical act.

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