NFL Players Take Touchdown Celebrations Very Seriously in First Campaign of the Season

With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the new season from agency Grey New York, entitled "Get Ready to Celebrate," NFL players are taking these touchdown celebrations very seriously, enlisting some outside coaching for ideas. In a spot debuting this Sunday during the Sunday Night Football matchup between the New York Giants and the Dallas Cowboys, actor Andy Garcia displays a Stringer Bell-esque fondness for burner phones while sharing secret celebratory plans with Los Angeles Rams running back Todd Gurley. [kickout id="1"] A second ad features comedian J.B. Smoove advising Carolina Panthers running back Christian McCaffrey on a fanciful, and wildly impractical, routine. [kickout id="2"] Both spots follow a 60-second teaser ad, already running, entitled "Get Ready to Celebrate," which features Philadelphia Eagles running back Jay Ajayi and Houston Texans wide receiver DeAndre Hopkins, in addition to Gurley and McCaffrey. "Get Ready to Celebrate" follows Grey's celebration-themed "Dirty Dancing" parody Super Bowl spot featuring New York Giants stars Odell Beckham, Jr. and Eli Manning. "Celebrations have become something our fans look forward to, something new to savor after a score," NFL director of advertising Sam Howard said in a statement. As the season continues, the campaign will roll out with more ads featuring different combinations of NFL stars and celebrity touchdown celebration coaches. In addition to broadcast spots, the campaign will include online video, social media, public relations and team activations around the touchdown celebration theme. [kickout id="3"] CREDITS Agency: Grey John Patroulis – Worldwide Chief Creative Officer Jeff Stamp – Deputy Chief Creative Officer Mike Cicale – Creative Director Fanny Josefsson – Senior Copywriter Ilana Wolstein – Senior Art Director Raya Rios – Project Manager Brian Weston – EVP, Global Account Director Elizabeth Gilchrist – SVP, Account Director Claire de Lannoy – Account Supervisor Catherine Sullivan – Account Executive Tony Lederer – Executive Strategy Director, Content + Activation Bryce Mathias – Senior Content Architect Nicolas Pilaprat – Senior Planner Townhouse Production James McPherson – Chief Production Officer, NA Tania Salter – Head of Integrated Production Alison Horn – VP, Executive Integrated Producer Elizabeth Auwaerter – Production Coordinator Diane Wolfe – VP, Executive Business Affairs Manager Leland Drake – Music Producer Production Company: Biscuit Filmworks Aaron Stoller – Director Shawn Lacy – Partner/Managing Director Holly Vega – Executive Producer Mala Vasan – Producer Mercedes Allen-Sarria / Rachel Glaub – Head of Production Sebastian Pfaffenbichler – Director of Photography Shepherd Frankel – Production Designer (Getting Ready To Celebrate) Tim Moen – Production Designer (Burner Phone + Catwalk) Editorial Company: Arcade Edit Paul Martinez – Editor (Get Ready To Celebrate :60/:30) Dave Anderson – Editor (Burner Phone :30 + Catwalk :30) Chris Angel – Cutting Assistant (Get Ready To Celebrate :15s) Abbey Chaus – Assistant Editor Ryan Andrus – Assistant Editor Fanny Cruz – Producer Denice Hutton – Producer Telecine Company: CO. 3 Tim Masick – Colorist Kevin Breheny – Executive Producer

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NFL Players Take Touchdown Celebrations Very Seriously in First Campaign of the Season

The players enlist celeb coaches J.B. Smoove and Andy Garcia

Erik Oster

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Erik Oster