Next Obnoxious Ad Venue: Out-of-Office Email Messages?

Does anyone out there actually read people's out-of-office email auto-replies? Well, don't start, because some jerk is trying to repurpose them as advertising space. Ad executives in Sweden see potential in this obnoxious scheme. Production company B-Reel agreed to be the guinea pigs, paying to be namedropped in Saatchi & Saatchi art director Gustav Egerstedt's out-of-office message.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in