Next ad medium: scratch ’n’ sniff posters?


A company called Flavor Paper recently began marketing scratch ’n’ sniff wallpaper. Someone has to, I guess. Oddly, the most intriguing designs (“Fishnet,” “Party Girl” and “Pleasure Dome”) are just to look at, not sniff. Still, this concept has possibilities for advertising (and not just because the business has really begun

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in