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No good deed comes without a little punishment. That's Newcastle Brown Ale's "No Bollocks" take on responsibility messaging, judging by a recent stunt in Los Angeles orchestrated by Droga5.
The brand is introducing a new beer, Newcastle Cabbie Black Ale, and decided to promote it by driving drinkers home in black British taxis, on one condition—that they advertise the new brew through an enormous taxi-top megaphone for the entire ride. You can see footage from the rides below.
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