Newcastle Will Drive You Home, If You Talk About Its New Beer Through a Huge Megaphone the Whole Time

Barter system at work in holiday stunt

Headshot of Tim Nudd

No good deed comes without a little punishment. That's Newcastle Brown Ale's "No Bollocks" take on responsibility messaging, judging by a recent stunt in Los Angeles orchestrated by Droga5.

@nudd Tim Nudd is a former creative editor of Adweek.