New Zealand's All Blacks Viciously Tackle Random Japanese People in AIG's Fun New Ad

With a very cute ending

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

AIG is one of the All Blacks’ biggest sponsors, so it’s not a shock that the insurance company got the New Zealand rugby team to star in its recent spot.

The All Blacks enter the Tokyo subway and exit at the famous Shibuya crossing. They give each other a few signals and then split up, rushing off to viciously tackle seemingly random Japanese people—a schoolgirl walking along texting, a bicycle delivery guy, two cheerful co-workers, a man dressed in a teddy-bear suit handing out fliers, a businessman in a bow-off with another businessman.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in