New Zealand’s Hell Pizza keeps reoffending

You can set your watch by Hell Pizza’s orchestrated transgressions. After earlier wooing Bush haters, the New Zealand pizza chain has moved on to Hitler fans. “(We) thought people would be able to see a funny side to a guy doing a ‘sieg heil’ salute with a piece of pizza in his hand,” says Kirk MacGibbon, an enabler at Hell’s ad agency. One group in particular did not. “We have had a handful of complaints from people of Jewish origin,” MacGibbon admits. The campaign, of course, has been withdrawn, leaving MacGibbon to wax poetic about the cleansing power of humor. “If you laugh at something, you take its power away,” he says with a straight face. “But there are certain things we are still unable to laugh about.”

—Posted by Tim Nudd