New Zealand novels will give you paper cuts

Maurice Gee's novel Going West literally springs off the page in this animated spot for the New Zealand Book Council by Colenso BBDO and Andersen M Studio. The clip's garnered a quarter-million-plus YouTube views in less than two weeks, and there's no denying it's visually impressive. Still, I found the monochrome images and droning voiceover a bit turgid at first. After the halfway point, the pace picks up, and the stark colors and distorted narration get hypnotically trippy. A tagline like "Read a book, get high" would work, but instead we get "Where books come to life." If this is a series, my own brilliant tome is available for use, gratis, in upcoming PSAs. Hmm, the council seems to be dedicated to promoting New Zealand authors and their work. Luckily, I happen to hail from New Zealand! Um … g'day, mate, put another shrimp on the barbie? Oh, just forget it.

—Posted by David Gianatasio