New Zealand Just Had the Creepiest Idea for Reminding Drivers Not to Check Their Phones

Hello ... is it me you're looking for?

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Those little red dots over your apps, a subtle vibration, that ringtone from last summer. Our phones are the most attention-craving objects we own, and our brains are hard-wired to leap to attention for every beckon they shoot our way. 

This is most annoying while driving, especially for passengers. So, with help from Clemenger BBDO—the geniuses who gave us the masterfully emo "Mistakes" PSA from 2014—the New Zealand Transport Authority has launched "Hello." 

Featuring a longing-infused cover of the Lionel Ritchie classic, the spot provides a windshield-facing view of a series of drivers and passengers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in