New York Lottery Multiplies the Insanity in Latest Spot

Thumb-war winnings grow like crazy

DDB New York and MJZ directors The Perlorian Brothers have teamed up for another wacky New York Lottery spot, this time pushing the client's January Multiplier Scratch-Off Games. The new ad asks you to imagine, through the example of a thumb-war contest, the incredible, surreal feelings of heroic satisfaction you experience when your winnings are multiplied. It doesn't address the spiraling sense of doom, in its own way quite exponentially mathematical, when you lose. But of course, no one loses in lottery commercials. Even octo-women get lucky. Credits below.


Client: New York Lottery

Production Company: MJZ

Directors: The Perlorian Brothers

Agency: DDB, New York

Chief Creative Officer: Matt Eastwood

Group Creative Directors: Richard Sharp, Mike Sullivan

Associate Creative Directors: Aron Fried, Carlos Wigle

Head of Production: Ed Zazzera

Executive Producer: Walter Brindak

Group Account Director: Leo Mamorsky

Management Supervisor: Kelly Gorsky

Account Supervisor: Heather Olson

Account Executives: Kemi Adewumi, Tarina Hesaltine

Editor: Chuck Willis, Cutting Room

Special Effects: Light of Day