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I’m a big enough fan of Leicester City F.C. in England that I have an official jersey, which ran me somewhere around £60, and that was back in 1996 or so. The team has fallen on hard times in recent years, though, falling out of the Premiership (the top tier of English soccer) and now languishing toward the bottom of the next league down. The last thing they need is a patronizing new slogan. But that’s what they’ve got.
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