New Jersey scraps ‘Come see for yourself’

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Well, this one didn’t last long. Over the weekend, New Jersey said it won’t be using its new tourism slogan, “Come see for yourself,” after all—not because it sucks, but because it’s been used before, apparently in West Virginia and possibly elsewhere too. The slogan was chosen in January following a statewide contest, after then-acting Gov. Richard J. Codey rejected a consultant’s suggested line, “We’ll win you over.” (Codey, possibly giving too much information, said he didn’t like that line because it reminded him of when he was single and dating.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in