New Globant Ads Poke Fun at the One-Size-Fits-All Approach to Consultancy

Gut Buenos Aires aims to show how the brand is ditching the old 'bullsh*t'

Digital IT and software development company Globant used its first global campaign in January to establish the tagline “Seek Reinvention,” positioning itself as a solution for businesses looking to become more agile and creative. For their next campaign with Gut Buenos Aires, Globant is taking aim at their more traditional competitors by claiming they’re “Reinventing Consultancy.”

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