New Crayola Beauty Line Is Focused on Inclusivity to Let Anyone Color Outside the Lines

ASOS partnered to launch the crayon-inspired collection

The product line is vegan and cruelty-free. Image source: ASOS; Photo illustration: Yuliya Kim

Crayola has been a source of creativity and imagination for decades. Its emphasis on the “power of creativity” has been applied to its multiple art and craft products, but now Crayola has announced a new product with a different kind of canvas in mind.

@cara_02 Cara Anderson is a contributor to Adweek.