New Crayola Beauty Line Is Focused on Inclusivity to Let Anyone Color Outside the Lines

ASOS partnered to launch the crayon-inspired collection

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Crayola has been a source of creativity and imagination for decades. Its emphasis on the “power of creativity” has been applied to its multiple art and craft products, but now Crayola has announced a new product with a different kind of canvas in mind.

The company has launched a collaboration with cosmetics brand ASOS called Crayola Beauty.

The beauty line features 95 vegan, cruelty-free shades. Crayola Beauty is inspired by the brand’s spirit of self-expression and personal creativity.

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