New Bing ads rethink classic movie scenes

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Having conquered telenovela parody, Microsoft's Bing ads are heading into adaptations of classic movies. The new Thelma & Louise and Easy Rider ads from JWT (the second is posted after the jump) both play off the same gag of how much easier those characters' lives would have been if they'd had Bing mobile's restaurant reviews and maps. Granted, they would have also needed cell phones, which were still a ways off, so the conceit here is a little ridiculous.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in