New Benjamin Moore Ads Show That Attempts to Match Shades With Other Brands Are Futile

In 'Unmatchable,' living with a 'close-enough' shade is not a viable option

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Choosing a color palette for your home isn’t a decision many make lightly. Color theory has suggested that this choice could be even more important than one might think, with studies supporting a link between mental wellness and the colors one surrounds themselves with.

Tapping into the need for balance when it comes to the color scheme in one’s home, Benjamin Moore has launched a new campaign to warn about the potential dangers of “matching” with different brands of paint.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in