New Benjamin Moore Ads Show That Attempts to Match Shades With Other Brands Are Futile

In 'Unmatchable,' living with a 'close-enough' shade is not a viable option

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Choosing a color palette for your home isn’t a decision many make lightly. Color theory has suggested that this choice could be even more important than one might think, with studies supporting a link between mental wellness and the colors one surrounds themselves with.

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