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New Belgium Brewing peddles its Slow Ride Session pale ale in a series of silly Web shorts created by production house Strike Anywhere.
Dr. Don, a mellow therapist with a bushy upper lip, advises patients to relax and enjoy life as he serves them beer during slow rides on a fantastical bicycle-couch contraption. Is this guy licensed? To practice therapy or drive that thing? It's probably best not to ask.
The pleasingly perky films, which began appearing a few months back, top out at around three minutes, and the performances by sketch comedy vets, at times clearly ad libbing, give the spots an extra kick.
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