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Deutsch/LA is back with a new campaign for the Sony PlayStation 3, and it doesn't underpromise. The new tagline is: "It only does everything." There'll be nine spots altogether heading into the holiday season. Here are the first two, promoting the PS3's online capabilities and new $299 price point. They star one of our favorite actors, whale-noise maker Jerry Lambert, last seen brushing off a peeved Dustin Pedroia as "director of game accuracy" for MLB '09: The Show.
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