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Amid the crush of New Year¹s auguries, one stands out for its sheer ecstatic optimism. Cultural anthropologist Robbie Blinkoff (at right) predicts the tyranny of “My” and “I” in branding will go the way of Saddam Hussein. MySpace gets to stay, but not so lesser ego displays. And what’s to supplant this raging me, me, me? “The ‘I-We’”, he tells AdFreak. Haven¹t the haziest how this zeitgeist thing works, but Blinkoff and his tea leaves seem to.
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