Never Drink Alone Again, With Wine for Cats

Breakthrough from, of course, Japan

If there's an unmarried 40-year-old or Library Science student in your life (they might be the same person), you should tell him or her about Japanese cat wine. Some company called B&H Lifes made a 1,000-bottle run of "wine exclusively for cats," which is full of sugar and something called "cat mint," but no alcohol. That's probably for the best, but then what makes it wine, exactly? Image via Kotaku. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.