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With new variations of Covid-19 at play, the need for blood donations has reached a crisis level. A nationwide blood shortage might sound like the premise for a horror movie, but as many healthcare providers can attest, the danger is all too real.
In light of the Red Cross declaring its first-ever blood crisis in January of 2022, the non-profit has launched its “A Bloody Nightmare” short film, made in collaboration with BBDO New York. Starring Neve Campbell—or, to Scream fans, Sidney Prescott— the PSA walks us through a handful of tried-and-true horror tropes to assure us that nothing is scarier than a blood shortage.
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