Netflix's Secretive New Narcos Ads Are Popping Up, Cocaine-Like, in Nightclub Bathrooms

Doner hits L.A., Chicago, New York and Miami


The Netflix cocaine drama Narcos has always gotten great advertising, and this latest effort from DonerLA is no exception—a contextual out-of-home campaign that puts ads in the bathrooms of clubs and bars, where customers in the ’90s would have been sampling the product that the Cali Cartel was distributing.

“Here in the ’90s? There’s an 80% chance this power came from the Cali Cartel,” says transparent stickers placed on urinals and toilet-paper dispensers. Next to the copy is an image of a rolled-up $1 bill and white powder.

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