Netflix's Ads for Santa Clarita Diet Are Good Gross Fun, but One Went a Little Too Far

Severed fingers billboard is pulled in Germany

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Netflix has been making viewers do a double-take with its Santa Clarita Diet ads since the Golden Globe Awards, when Drew Barrymore’s cannibalistic take on weight-loss commercials was a disturbing standout among the TV commercials on that night’s broadcast.

The digital and out-of-home ads have been fun, too, featuring various body parts dressed up as food dishes. You have your heart burger (headline: “Eat your heart out”), your french-fry container stuffed with fingers (“Finger food”) and your forearm burrito (“Grab and go”), along with a few other executions.

But

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in