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Netflix is notoriously protective of its viewership data, but it may have learned a lesson from Spotify when it comes to its creative possibilities—how to turn quirky data points into entertaining content.
Spotify recently rolled out its second holiday campaign featuring outdoor ads that turn actual listening habits, gleaned from its oceans of data, into witty headlines. Last night, Netflix took a similar approach with a viral tweet based around viewing data for the streaming service’s so-bad-it’s-good original move A Christmas Prince.
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