Netflix Stunt Brings Horror Movie to Life on the Streets of Milan

The activation was run to promote A Classic Horror Story as part of the platform's Summer of Horror

“Everyone is entitled to one good scare” claims Sherrif Brackett from John Carpenter’s seminal horror movie Halloween. But judging from the reactions of the victims of Netflix’s stunt to scare the public to promote its new Italian film A Classic Horror Story, maybe not everyone agrees.