Netflix Made a Button That Dims the Lights, Silences Your Phone, Orders Food and Turns on Netflix

Want this marvelous creation? There's a catch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you thought Domino's Grand Prix-winning emoji ordering was a cool one-click trick, check this out from Netflix. The streaming service, working with Pittsburgh-based agency Deeplocal, created a button that—with a single press—turns on your TV, brings you right to Netflix, dims the lights, silences your phone and orders your favorite food.



The Netflix Switch was unveiled at the NYC Maker Faire over the weekend. And a brilliantly fun little gadget it is. There's just one small problem: If you want one, you have to make it yourself—using step-by-step instructions at makeit.netflix.com.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in