Netflix Laid Clues for Die-Hard Stranger Things Fans to Find a Rift Into the Upside Down

Global campaign included immersive theater in London where people could experience an alternate dimension

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Stranger Things fans waited nearly three years for a new season, so Netflix rewarded them with an immersive theater experience that brought the supernatural thriller’s alternate dimension into the real world.

The streaming giant held events around the world to build anticipation for the fourth season of Stranger Things, one of its most popular original series. In London, fans could enter a live recreation of the Upside Down, the home of the monsters called Demogorgons.

But first, they had to find the secret portal.

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