Netflix Is Spending More on Marketing This Year Than Some of Its Rivals Are on Content

Streaming service now has 130 million subscribers and a $2 billion budget for campaigns

Netflix recently assembled 47 of its African-American creators and actors to recreate the historic 1958 photo, “A Great Day in Harlem.” Kwaku Alston/Netflix

As if its $8 billion original content budget isn’t already daunting enough for its competitors to match, Netflix is outspending its rivals in another key area: marketing.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.