As if its $8 billion original content budget isn’t already daunting enough for its competitors to match, Netflix is outspending its rivals in another key area: marketing.
Netflix Is Spending More on Marketing This Year Than Some of Its Rivals Are on Content
Streaming service now has 130 million subscribers and a $2 billion budget for campaigns
Netflix recently assembled 47 of its African-American creators and actors to recreate the historic 1958 photo, “A Great Day in Harlem.”
Kwaku Alston/Netflix
