Netflix Hiding Easter Eggs on Its Site for Season 4 of Arrested Development

Fake movies, quirky search results

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Netflix is subtly seeding some sly marketing on its website to promote the 14 new episodes of Arrested Development it produced. For example, if you search for "blue" on Netflix, you'll see subtle blue handprints on the screen—a reference to an episode from the second season. (Clicking on them takes you to the Arrested Development page.) Also, Netflix has added a handful of fake streaming titles to the site—my favorite of which is Families With Low Self Esteem—that claim some connection to the show.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in