Netflix Hiding Easter Eggs on Its Site for Season 4 of Arrested Development

Fake movies, quirky search results

Netflix is subtly seeding some sly marketing on its website to promote the 14 new episodes of Arrested Development it produced. For example, if you search for "blue" on Netflix, you'll see subtle blue handprints on the screen—a reference to an episode from the second season. (Clicking on them takes you to the Arrested Development page.) Also, Netflix has added a handful of fake streaming titles to the site—my favorite of which is Families With Low Self Esteem—that claim some connection to the show. It's not a hard sell, but the program's demographic wouldn't respond well to that anyway. Season 4 of Arrested Development comes to Netflix in May. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.