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You could toil as a commercial fisherman, separated from your family for weeks at a time on the fierce, frigid, sea—or play the lottery.
Guess which option yields more significant gains in the latest campaign from Camelot UK Lotteries.
This weekend, the group launches a TV, online and social push that introduces the theme-line “Amazing Starts Here.” The two-minute film below, shot in scenic Macduff, Scotland, by director Mark Molloy, features a young husband who returns home after an exhausting stretch of trawling to discover that his wife reeled in a catch of her own:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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