Nestlé Brand Is Latest to Venture Into Brave New World of AI Art Direction

The campaign is part of a trend using image generators to create ads

The debate over whether robots could one day take over creative jobs has been raging for years now, but recent advances in artificial intelligence (AI) art has opened up a new playground for advertisers. Earlier this year, Heinz made waves when it used research group OpenAI’s machine learning algorithm, Dall-E 2, in a marketing stunt. The food company fed generic ketchup-related prompts into the art generator and it conjured up images of Heinz bottles, demonstrating the ubiquity of the brand.

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