Creativity Nestlé’s ‘Bra Cam’ Catches People Stealing Glances, but There’s a Fun Twist Ending Getting an eyeful in LondonBy Tim Nudd|October 9, 2014 Share By Tim Nudd|October 9, 2014 Share Nestlé's Fitness cereal brand, which last year brought us the tweeting bra, has upped the ante with the hidden-camera bra. Watch below as a woman walks around London capturing footage of men and women furtively (they think) checking out her boobs. It's a fun little social experiment—and one, predictably, that has caused a bit of a flamewar in the YouTube comments. But it turns out the point of the video isn't really to comment on objectification at all. Nice work by McCann Paris. Also, check out the behind-the-scenes video here: CREDITS Client: Nestlé Fitness Agency: McCann, Paris Creative Director: Sarah Clift Art Directors: Kate Pozzi, Sarah Clift, Caroline Gozier Copywriter: Kate Pozzi TV Producers: Sasha Mantel, Arnaud Lemens Social Strategist: Mariam Asmar Account: Cédric Vanhoutte, Cynthia Decant, Laurie Chappel, Leslie Adam, Julie Colombani Production Companies: Outsider; The Corner Shop Director: Ellen Kuras Producer: Mel Nwanguma Director of Photography: Ellen Kuras First Assistant Director: Julian Higgs Costume Designer: Lydia Kovacs Editing: Rock Paper Scissors Editor: Ted Guard Postproduction: MPC Music: Human Adweek Adweek