Nesting birds protect POM suicide billboard

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In yet another example of nature defeating man, a POM juice billboard in Boston that came under fire for supposedly trivializing suicide now can't be taken down because a hawk has nested and hatched chicks on it. Wildlife laws protect the nest and the structure it's built on, much to the chagrin of the American Foundation for Suicide Prevention, which took exception to the image of a bottle with a noose around it next to the headline, "Cheat death."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in