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Even if you’re not a coffee drinker, chances are you’re familiar with the Nescafé jar. Made of resilient glass with a removable lid, these multipurpose canisters often see a second life after being emptied of coffee, holding everything from dried foods to paintbrushes.
Nescafé Coffee Canada’s newest campaign celebrates that very versatility while informing consumers of the easily recyclable properties of the jar. Created in partnership with AOR Courage, the brand has produced a short film that shows the many uses for the vessels besides keeping coffee fresh.
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