Nerds aiming stun guns at Sci Fi rebranding

Sci Fi Channel's rebranding as "Syfy"
has created the worst cable-network name since Court TV became whatever
the hell it's been calling itself lately. (It's TruTV, but I had to
Google to make sure, and I cover this stuff for a living.) On the SyFy
front, Mediaweek reports the predictable outrage among Tweeting genre geeks.
One fan decries the name-changers as "marketroids." Well, that's just
playing on the stereotype of the robotic, data-driven marketer. The
40-year-old virgin who wrote that should move out his folks' basement
and get some new material.