Need a Temporary Cat? These Odd U.K. Ads Encourage You to Lure Away Your Neighbor's Pet

Adam&eveDDB stumbles into weird insight for Mars Petcare brand

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These days, across the British Isles, borrowing cats from friends and family is apparently a thing.

And why not? Cat borrowers get to enjoy kitty cuddling and mouse-murdering for free, while the wee beasties’ actual owners go broke paying vet bills.

We meet several such tabby takers in a series of silly spots created by adam&eveDDB in London for Dreamies cat treats, a Mars Petcare brand. In each case, non-cat-owning humans entice felines into hanging out with them, using Dreamies as bait.

First up, a pair of pint-sized purrr-loiners with an Addams Family vibe:

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