NBA's Jalen Green Partners With Liquid Death in a Bloody Fun Hoops Game

The canned water brand dives further into mainstream pro sports and continues to mash up horror and comedy in its marketing

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Fans of the Houston Rockets know Jalen Green as a hot-shooting guard with five 40-point games under his belt in his nascent NBA career. But maybe less obvious about the young player is his twisted sense of humor, which meshes well with his new brand partner, Liquid Death.

Green, a first-round draft pick straight from high school, stars in Liquid Death’s latest campaign alongside a screaming, disembodied head—created with special effects—continuing the brand’s penchant for horror-comedy in its marketing and planting its flag deeper into mainstream professional sports.

The 21-year-old standout “embraces the hilariousness of Liquid Death and gets that we can have some fun with how athletes and brands traditionally work together,” Andy Pearson, vice president of creative, told Adweek.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in