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Pepperidge Farm’s Goldfish Crackers have spent decades among the world’s top-selling brands, and there’s no sign of a decline anytime soon.
Though the cheesy snack has long been positioned as the go-to option for kids, Pepperidge Farm is breaking its own marketing mold by aiming at adult audiences in its newest campaign, the #GoForTheHandful Challenge.
Created by Publicis Groupe agencies Saatchi & Saatchi NY, MSL, and Spark Foundry, the challenge was mainly designed to take place on TikTok.
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