'Racism Is Everywhere': NBA Creates Ad to Support Black Lives Matter

Ad on ESPN follows league's commitment to social justice changes

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Deprived basketball fans tuned in to ESPN this evening to eagerly watch the NBA’s schedule release special were met with a harrowing yet hopeful message straight from the league.

“The truth is racism is everywhere,” the NBA’s new 60-second spot began, displaying a montage of clips, photographs and newsreels from the past few tumultuous weeks of protests in the wake of the recent killings of George Floyd, Breonna Taylor, Ahmaud Arbery and Rayshard Brooks.

“The truth is silence is not an option,” the spot continued, showing an image of a white woman at one of the hundreds of demonstrations worldwide in support of #BlackLivesMatter,



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in