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Environmental debates are touchy, and often noticeably lacking in nuanced dialogue. Interesting, then, that The Nature Conservancy, which says it's committed to taking a creative and balanced approach to solving environmental issues, would frame its latest ads as the opposite of that. Portland, Maine, ad agency Kemp Goldberg Partners recently rolled out ads for the group in Boston that ask people what the "future of nature" will be—in each case, prompting them to choose between two apparently incompatible options.
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