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Here’s a new Hummer spot by Modernista!, that agency with the cool Web site (or crappy non-site, depending on your point of view). After watching the ad, I’ve reached this conclusion: There’s no exciting way to film flowers. That time-lapse stuff doesn’t cut it. I blame the flowers—they just won’t take direction. Here’s a totally unrelated clip for Zoo York from davidandgoliath. Note the talking cockroaches. They’ve got Brooklyn accents. One gets smooshed at the end.
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