National Geographic Sets Up a Throwback (on a Thursday, No Less) With Retro '90s-Style Website

It's part of the campaign for Valley of the Boom

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The website for National Geographic (natgeo.com) is best viewed today after listening to this sound. The site has an archaic look, one that looks like it comes straight from the 1990s, as part of the campaign for Valley of the Boom, the network’s scripted series on the takeoff of the internet.

The website borrows the clunky navigation buttons from the ’90s and redesigned artwork for its current shows to match the vibe.

“Given the series focuses on the tech boom of the ‘90s, we’ve been incorporating a variety of tech nostalgia in our marketing campaign.

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